SalesTech Insights, Trends & Benchmarks

In today’s cost of living crisis, price-sensitive customers and fierce competition are proving to be a pressing challenge for retailers. The rise in shoplifting rates is only…
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Guest Authors

AI: Mending the Rift Between Legal and Sales

Mike Ross Nov 14, 2023

Legal and sales teams often operate in separate worlds with different priorities, although both support their organizations in achieving the same goal: to secure customers and increase…
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Guest Authors

Customer Data’s Evolution: Is Your Company Keeping Pace in the Engagement Race?

Eagle Eye Nov 8, 2023

Sarah Jarvis, Director of Communications and Propositions at Eagle Eye, discusses retail marketing and sales tactics and strategies to improve customer engagement as found in the second…
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Guest Authors

How to get the Best ROI from B2B Events

Jonah Mandel Nov 7, 2023

Attending B2B events can be expensive, especially for startups. But done right, they can also be a huge pipeline driver, a valuable branding tool, and even one of your most efficient…
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Guest Authors

Elevating Women in Sales: A Path to Success and Inclusion

Dan Fougere Oct 31, 2023

Gender imbalance, compounded by gender bias, has been a pervasive problem for women in sales. It’s not just about the number of women in the profession, but also about their prospects. …
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Using AR/VR to Drive Sales Output

STS Staff Writer Nov 21, 2023

Every business plan is focused on enhancing the efficiency of the sales processes as it is directly related to the future of the company. But in the last few years, the sales processes have evolved considerably, thanks to the rapid integration of technological innovations. Augmented Reality (AR) and Virtual Reality (VR) are probably two of the biggest innovations of the last decade and their integration into sales processes has helped companies boost their customer experiences. Rise of AR and…

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The SalesStar Podcast

Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast

Using Email Signatures to Drive Marketing and Sales with Carol Howley, CMO at Exclaimer

Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

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Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast

Using Email Signatures to Drive Marketing and Sales with Carol Howley, CMO at Exclaimer

Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software

Al and Its Influence on Marketing: with Adri Gil Miner, CMO of Iterable

Subscribe Now

To get the latest news, insights and trends in B2B Sales and SalesTech, Subscribe to our weekly updates!